A fractional Chief Revenue Officer for founder-led B2B companies. Not another rep. Not a consultant with a deck. The operator who owns the commercial strategy, directs your sales leaders, and builds the system behind the number.
Most founder-led B2B companies at €2–15M try to grow by adding salespeople — then ask them to create pipeline from cold, with weak messaging, an invisible founder, and no system behind them.
The bottleneck was never rep effort. It’s the absence of a commercial strategy and the system to execute it. That’s a revenue-leadership job, not a hiring problem. And at your stage, you don’t need a full-time CRO’s salary to solve it — you need the strategy, the ownership, and the build, fractionally.
I own the commercial strategy and the forecast, and I’m accountable for the pipeline and growth that come out of it — not just advice you’re free to ignore.
I set the revenue strategy and priorities so your team executes against a clear plan instead of improvising — working alongside your founder and sales leadership, not over your people.
Positioning, founder-led content and visibility, outbound infrastructure, and sales enablement — built once, run weekly, measured against revenue.
A weekly operating cadence that pulls sales, marketing, content, and outbound into a single coordinated machine instead of disconnected activity.
Not advice you file away. Working systems I install and run, built from the same stack I operate every day.
Multi-domain sending built for deliverability and warmup. ICP pools built vertical by vertical and city by city, segmented sequences, reply routing — accounts opened from cold without burning domains.
Outbound orchestration software I built. It wires your data, sequencer, and CRM into one motion, routes every lead to the right rep with dedup and ownership rules, and runs scoped automation per channel. One system in place of a stack of disconnected tools.
I don’t replace your sales leader, I work above them. Modern tooling, sharper targeting, and the big-picture revenue strategy — then I get your Head of Sales running the software and they run the day-to-day.
Content built from your team’s real call transcripts and internal expertise, shaped into posts that sound like your operators. The substance your people already have — not generic AI slop.
CRM schema, lifecycle stages, attribution, hygiene and suppression rules — so the number you’re looking at is one you can actually trust.
The first month is the build. Everything after is the system compounding. Targets are set against your baseline in month one and reviewed every quarter.
The full build ships in the first month — domains warmed, ICP pools built, sequences and CRM wired, RepRoute running. A working system, not a pilot.
Your team running targeting and tooling they didn’t have before, opening cold accounts that used to go untouched.
A steady cadence of meetings booked from cold, measured against a clear baseline instead of guesswork.
Reach into the US or UK opened through the system, without hiring a team to do it.
Pipeline and forecast in a single source of truth, so what you report is what’s actually real.
SDR-only prospecting is broken at the €2–15M stage. Reps are asked to manufacture warmth from cold — bad data, weak messaging, an invisible founder, no system behind them. Companies try to scale this way and burn years of salary before realizing the bottleneck was never rep effort.
The fix isn’t more reps, and it isn’t a CMO. It’s one operator who owns revenue and runs the entire commercial system as a single machine — with a weekly operating rhythm and clear accountability to the number.
That’s what I do.
A 30-minute call: where you are, where you’re going, and whether the fit is real. No deck, no pressure.
Book a 30-minute call